Ever wonder what your business is actually worth? Most owners don't, and that gap can cost them everything. In this episode, I sit down with Bone, an exit planning expert who's helped guide business transactions up to a hundred and twenty million dollars, to talk about why so many business owners walk away from a sale with regret, and what it actually takes to sell for what your company is worth. Bone breaks down some numbers that genuinely stopped me in my tracks. Only twelve to twenty percent of businesses that go to market actually sell. Of those, half sell for less than the owner needed. And only five percent of business owners end up happy with what they walked away with. We dig into why that happens and what proactive planning really looks like, from tax strategy to timing to knowing your number long before you ever list your business. This one's for every entrepreneur who's building something real and wants to protect it. Whether you're planning to sell in five years or fifty, this conversation will change how you think about the exit. Tune in for a mix of hard truths, practical advice, and a few fun surprises when I put Bone through my rapid fire round.