The secret to selling anything is identifying the GAP and filling it with your product or service. Where are your prospects now? Where do they want to be? That is the GAP. Fill the GAP with your product or service as a solution and, walah, you will sell more, thus increasing your income and your impact! The steps below provide a good overview of what you should be doing to find potential customers, close the sale, and retain your clients for repeat business and referrals in the future.