Here’s a little context: I’ve known Alex and Leila through Russell Brunson’s Inner Circle and at Funnel Hacking Live. While I wouldn’t say we’re close, I’ve watched his rise from the sidelines, and this latest launch left me both impressed and inspired. Alex not only sold millions of books in a single weekend, but he also set a Guinness World Record for the fastest-selling nonfiction book of all time. That’s no small feat.