Have you ever thought about how trying to help everyone could actually be holding you back?
In this episode of the Happy Hustle Podcast, I want to talk to you about a crucial urge that you need to resist on your entrepreneurial journey.
The urge you must resist with all your might is the temptation to help everyone. Seriously, trying to be a jack-of-all-trades for everyone will lead you to become a master of none. It’s as simple as that.
Imagine a ladder: at the bottom, you have a wide, shotgun approach, but as you climb higher, it becomes more like a precision sniper rifle. You start broad and then tailor your focus to the people you’re meant to serve. It’s about depth, not breadth.
So, how do you navigate this? You create a value ladder. Here’s how it works:
Lead Magnet (Broad Approach): This is your starting point. It could be something like a free eBook, a podcast, or even a webinar that provides value to a wide range of people.
2. Tripwire (Low-Risk Offer): The next step is a low-cost product or service that dives deeper into the topic introduced by the lead magnet. It filters out people who aren’t genuinely interested.
3. Core Offer (Targeted Solution): Now, we’re getting more specific. Your core offer should solve a particular problem for your ideal audience. It’s tailored and aimed at those who truly resonate with your message.
4. High Ticket Upsell (Deep Dive): This is your premium offering, where your personal time and expertise come into play. It’s for your perfect target avatars who are truly aligned with your mission. High-ticket consulting or exclusive events are great examples.
The idea is to ascend people up your value ladder naturally. Those who resonate with your journey and offerings will progress through the steps, ending up where they truly belong. No more energy vampires draining your enthusiasm because you’ve honed in on your perfect clients.
Remember, serving everyone doesn’t allow you to serve anyone effectively. Get crystal clear on your perfect target avatar, and use the value ladder to guide them to where they should be. The more specific, the more terrific – that’s the rule here.
So resist the urge to help everyone. Embrace the concept of the value ladder. Use it to create depth and resonance with your perfect target avatar. That’s how you’ll build an automated business that aligns with your purpose and creates a fulfilling life for you and those you serve.
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