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Episode #396

Hybrid Partnership Strategy 101: Breaking Down our $50k Hybrid Partnership Recent Deal with Cary Jack

A true win-win collaboration structure

Show Notes

Are you ready to explore the world of hybrid partnership and discover how it can be a game-changer for your brand?

In this episode of the Happy Hustle Podcast, I’ll dive into the nitty-gritty details of hybrid partnerships, how to structure these deals, and how to close them successfully. So, if you’re curious about the magic of hybrid partnerships, check out this episode as I share my $50,000 success story and the key elements to make these deals work for you.

The magic of hybrid partnerships lies in the combination of these two models. You receive a flat fee for specific deliverables (like podcast ad reads, email blasts, and social media posts) and an additional percentage of sales you drive to the company. It’s a win-win scenario because you’re incentivized to go the extra mile and boost conversions, and the company benefits from your promotional efforts on multiple fronts.

By combining sponsorship deals with affiliate marketing, you’ll create a symbiotic relationship that benefits both parties. So, don’t settle for conventional sponsorship deals. Instead, negotiate a hybrid partnership that combines a flat fee with performance-based earnings. It’s a strategy that’s often underutilized but holds the potential to elevate your brand collaborations to new heights.

If you want to explore this strategy further, feel free to reach out to our team at cary@thehappyhustle.com for a copy of our proprietary agreement template. Let’s spread the word about these incredible win-win deals and help more creators and brands unlock their full potential.

And if you’re interested in diving deeper into the Happy Hustle, check out my latest book, The Happy Hustle Version 2.0, at thehappyhustle.com/book. Pre-orders come with $350+ in bonuses, so you don’t want to miss out.

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“It’s time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”

Episode sponsor

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