Most business owners, or even those who are just starting out usually get so focused on WHAT they are going to sell that they forget to think about WHO they’re selling it to. Before you can sell anything effectively, you need to understand and learn from your customers.

In this episode of the Happy Hustle Podcast, I discuss the importance of identifying and understanding your ideal client avatar, their demographics, and psychographics.

Demographics explain ‘WHO’ your buyer [ age, sex, education level, income level, marital status, occupation, religion] while psychographics explains ‘WHY’ they buy. [belief systems, values, goals, and attitudes]

Understanding this information about your customer will help you become more effective in your messaging. Using it in combination with a solid marketing strategy will skyrocket your business growth.

So if you’re still confused about your target audience, take a moment to think about your business, and who you would really love to serve.