Ever wondered what makes a book launch truly extraordinary?
Well, I’ve got a fascinating story to share with you on this episode that might just change the way you think about book launches forever.
Have you heard of “100 Million Dollar Leads” by Alex Hormozi? This book is pure gold, and the way he launched it is nothing short of genius. Let me take you through some of the highlights, including one key takeaway that can transform your approach to business.
Alex didn’t opt for the traditional book launch with in-person signings or big conferences. Nope, he did it all online, in a webinar-style event that had everyone buzzing.
But here’s the real game-changer: He crafted a massive offer stack, taking a page from Russell Brunson’s playbook. He stacked up the value, making everyone wonder what this incredible package would cost. And then, he dropped the bombshell – he was giving it all away for FREE.
It was a bold, gangster move, and it paid off. This launch strategy wasn’t about making a quick buck; it was about playing the long game and building goodwill.
Now, let’s dive into the book itself. I recently got my hands on it and have been listening to the audio version. And what’s really got me fired up is “The Core Four.” These are the four ways you can build an audience and get engaged leads:
1. Post-Free Content: Sharing valuable content with the public and your existing network.
2. Run Paid Ads: Reaching out to people you don’t know through paid advertising.
3. Warm Outreach: Privately engaging with people who know you.
4. Cold Outreach: Reaching out privately to people you don’t know.
And then there’s the concept of “Lead Getters.” These are the people who spread the word about your offerings:
1. Customers: Through referrals and word of mouth.
2. Affiliates: Promoting your products in exchange for a win-win deal.
3. Employees: Your team helping with content and outreach.
4. Agencies: Handling your paid advertising and scaling your reach.
The magic happens when you combine these core four strategies with lead-getters.
“The 100 Million Dollar Leads” book is a must-read. It’s not just about making money; it’s about making a real impact. Alex’s mission is to help businesses thrive, and he’s got the tools to make it happen.
If you’re interested in the details (and believe me, you should be), you can check out his book or explore the free content he offers on acquisition.com.
I don’t have any affiliate links or ulterior motives here. I genuinely believe this book can help you level up your game.
So, take action, put those strategies to work, and let’s make some serious impact while putting the Happy back into your Hustle.
Connect with Cary!
Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustlebook.com/
Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course http://www.thehappyhustle.com/Journey
Apply to the Montana Mastermind Epic Camping Adventure https://caryjack.com/montana
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