Have you heard the expression “a mile deep and an inch wide”? This statement effectively expresses the concept of finding your specialty. It is preferable to specialize in one subject and become an expert rather than being a jack-of-all-trades. But how can you find your niche?
In this episode of the Happy Hustle Podcast, I discuss the four steps to finding your niche and standing out from the crowd.
Step 1️⃣: What – Your interests, what problem can you solve, what do you have experience in
Step 2️⃣: Who – Identify your perfect target avatar
Step 3️⃣: Where- Is it online or offline
Step 4️⃣: How- Find your unique selling point (USP) and minimum viable product (MVP).
It’s also important to forget about making money at the beginning. Instead, focus on developing your niche and building a loyal following. Once you have a strong foundation, the money will come.
Lastly, it’s crucial to look at your competitors and see what they’re doing. Don’t copy them, but rather learn from them and find ways to differentiate yourself.
Finding your niche is a crucial step in building a successful business. By following these four steps, you can identify it with crystal clarity and make more money and more impact than ever before.
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