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Episode #427

ARETÉ: Activate Your Heroic Potential with Founder & CEO of Heroic Public Benefit Corporation, Brian Johnson

Ancient Wisdom & Modern Science Heroic Practices for a Thriving Life!

Show Notes

Do you want to activate your heroic potential and truly make a positive impact on the world?

In this latest episode of The Happy Hustle Podcast, I had the pleasure of chatting with none other than Brian Johnson, the founder and CEO of Heroic Public Benefit Corporation.

Brian is not just 50% philosopher and 50% CEO, but he’s also 101% committed to creating a world where 51% of humanity is flourishing by 2051. Now, that’s a vision worth tuning in for!

In this episode, we dive deep into his latest book, “Arete,” which is all about activating your heroic potential. Trust me, it’s one of the best books I’ve ever read, and I don’t say that lightly. I even went a bit fanboy because I was so inspired by his work.

We cover topics like building anti-fragile confidence, living with Arete, and creating a successful SaaS business. Brian shares insights on making your prior best your new baseline, the inspiration behind the Heroic app, and the importance of integrity in decision-making as an entrepreneur.

But it doesn’t stop there—Brian has a social app called Heroic that can help you operationalize ancient wisdom and modern science to transform your life. I highly recommend checking it out at

Ready to unlock your heroic potential? Don’t miss out on this conversation that might just change the game for you.

In this episode, you will learn:

01:10 Introduction to Arête and Activating Heroic Potential

04:50 Building Anti-Fragile Confidence

08:51 Living with Arête

18:37 Activating Heroic Potential in Energy, Work, and Love

21:03 Making Your Prior Best Your New Baseline

23:54 Creating the Heroic App and Crowdfunding Success

27:34 Building a Successful SaaS Business

32:12 Inspiration from The Social Dilemma

36:58 Integrity and Decision-Making as an Entrepreneur

39:45 Creating a Publishing Partnership

41:22 Cultivating Emotional Stamina

43:56 The Heroic App and Book

48:26 The Importance of Consciousness in Money

50:15 The Power of Basic Practices for Spirituality

54:35 Happy Hustle Hacks and Rapid Fire Round

What does Happy Hustlin mean to you? 

Brian says Happy Hustlin is that joyful, deeper than happy. There’s a joy, there’s a meaning, there’s a purpose, there’s a growth to give.

Connect with Brian






Find Brian on his website:


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Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance

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“It’s time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”

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