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Episode #236

7 Steps to Selling Anything with Cary Jack

Identify "The Gap" and Sell with Integrity

Show Notes

The secret to selling anything is identifying the GAP and filling it with your product or service.

Where are your prospects now?

Where do they want to be?

That is the GAP.

Fill the GAP with your product or service as a solution and, walah, you will sell more, thus increasing your income and your impact!

The steps below provide a good overview of what you should be doing to find potential customers, close the sale, and retain your clients for repeat business and referrals in the future.

Happy Hustle Hack: The 7 Steps to Selling

1.Build the rapport

Your first initial 30 to 60 seconds of the interaction will often dictate the overall vibe and ultimately the sales call success.

2. Find the pain and obstacle

Find the pain in their life. What are they struggling with? What is their weakness? What are they looking for help with?

3. Identify the dream, the want, and why

Figure out what they actually want. Identify what their dream is and determine why they want what they want.

4. Demonstrate future success, show a story of what’s possible

People need case studies and social proof to know it is possible for them. Showcase their successes, paint the picture for them.

5. Qualify properly

Know your perfect target avatar. If it’s not a fit or they don’t qualify, walk away from the sale and be okay with that. Oftentimes, when we sell to the wrong type of client, it just ends up causing more problems than it’s worth.

6. Create ethical urgency and scarcity

People often need a push to take action. You can give them the necessary incentive by creating ethical urgency and scarcity.

7. Congratulate and present opportunity

Congratulate them and present them with the opportunity to purchase your product or service. Desperate salespeople don’t sell. Frame the sale as the opportunity that it is.

One final sales note: Be Yourself

Be authentically you, so keep it real and be transparent. Operate with respect and integrity and you’ll be on your way to Abundance Financially.

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